Social media is Facebook, Twitter, Youtube, and other internet platforms that let users interact. Social media can be used to inform current and potential customers of important aspects of your business’s offerings, as well as to provide value to others in your “community.”
Wikipedia defines social media… “Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Andreas Kaplan and Michael Haenlein also define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.” Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.”
What is Social Media Optimization?
Social Media Optimization is an array of methods used to generate publicity and new business through social media, online communities, review sites and community websites. In specific, Social Media Optimization involves the following:
- Social Networking Profiles and Applications
- Blogs and RSS feed syndication
- Professional Social Networks
- Video Hosting Websites
- Online Photo Galleries
Whether or not to get involved in social media is not the question. It’s mandatory. You are losing money as a business if you aren’t yet utilizing social media tools to leverage your marketing efforts. Facebook now has 550 million users, Twitter 95 million, and LinkedIn 50 million. The platforms are free, but the skills and ability to use them are not. Social media is just that, social. It requires the same graces as ordinary social encounters, ascertained without the benefit of seeing or hearing your audience. Marketing on social media platforms requires a well-honed etiquette, and the right mixture of valuable give-away and self-promotion.