What is Search Engine Optimization?

Search engine optimization (SEO) is a multi- vectored process. It should be looked at as a campaign that goes on over time- social media, blogging, and your other internet marketing efforts add to the effect. As you add more quality content, other related websites will link to your site, more people will spend time on your website, and your rank in the search engines will naturally improve.

It is a good idea to start out with basic on-site search engine optimization so that when your website goes live on the internet, it’s ready to be indexed. With this in mind, I have listed the current best practices for on-site webs page optimization, which will begin the process of establishing your website’s ranking with the search engines.

Basic SEO Checklist

• Installation of the Google Analytics tool to track your website’s traffic and conversions
• Keyword density/prominence analysis and optimization of your website text
• Proper nesting of heading tags in the html, such as <h1>,<h2>,<h3> providing a sound information architecture
• Use of bold text for chosen web page keywords
• Web page title and description meta-tags analysis and optimization
• Image and link meta-tag optimization
• Addition of cross links (links within your website) in your website text
• Creation of an xml site map and submission to search engines
• Loading speed optimization
• Mobile rendering check

Advanced Search Engine Optimization

Further search engine optimization is all of the efforts we can make to raise the visibility of the website, which fall mostly into the category of internet marketing. This involves building traffic and links into your site, both of which will contribute to your website’s rise in the SERPs (Search Engine Results Pages) on Google, Yahoo, Bing, etc.

A sound SEO playlist for ongoing and more advanced search engine optimization should consist of a mix of:

• Google Ads
• Social media optimization- accounts built out, posts created and sent
• Social media ads
• E-newsletters
• Blog posts (fresh content)

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